Hosa Technology, Inc.

Buena Park, CA - May 2012... Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce the introduction of the new Beatport DJ Series product line. Designed to meet the requirements of every DJ-from those who aspire to the craft to both mobile and club artists-these new products feature premium materials, world-class workmanship, and enable Hosa Technology to serve as the one-stop-shop solution for DJ's seeking to address connectivity issues with their equipment.

Beatport, the most trusted, respected, and authoritative brand in the DJ market, identified Hosa Technology as the go-to brand for a new partnership. As the number one resource for music, artists, record labels, industry trends, and culture in the world of electronic dance music, the new Hosa - Beatport partnership enables both companies to broaden their reach into the ever-expanding DJ ecosystem while offering DJ's of all levels connectivity solutions optimized for their applications.

For years DJ's have connected their gear with cables made for consumer electronics. Hosa Technology's Beatport DJ Series products are specifically designed and manufactured for DJ's and, as a result, are built to withstand the punishment that gear typically encounters as it's moved from one location to the next. The Beatport DJ Series consists of road-worthy products with a unique look-giving DJ's a reliable connectivity solution while keeping visual focus on their workstation.

The Beatport DJ Series product line consists of seven products, including Hi-Speed USB Cables (Flex A to Type B) in 3- and 10-foot lengths, a USB 2.0 four-port Hub, Stereo Interconnects (Dual RCA to Same) in 3- and 10-foot lengths, and Balanced Interconnects (1/4 inch TRS to Same) in 3- and 10-foot lengths.

Beatport DJ Series USB Cables are commonly used to connect a digital DJ's laptop to a DJ interface (Serato, Traktor, etc.) or a DJ controller. The Beatport DJ Series Hi-Speed USB Cables employ a unique pivoting Type A connector that keeps the cable out of the way when elevated laptops are used. They support burst data transfer rates up to 480 Mbps, are compliant with the USB 2.0 serial bus interface standard, provide backward compatibility with all USB 1.1 interfaces, and are jacketed in the distinctive Beatport green for easy cable-type identification.

The Beatport DJ Series Stereo RCA Interconnects are typically used to connect the audio I/O of DJ mixers, turntables, CDJs, and select DJ controllers. The balanced 1/4 inch Interconnects (TRS) are used to connect the output of audio interfaces and select DJ mixers to studio monitors. These analog interconnect products feature proprietary Rean® connectors by Neutrik AG. Connectors employ gold-plated contacts for superior signal transfer, zinc die-cast housing for rock-solid reliability, an attractive quadrangle design for ergonomic handling in tight jack spaces, chuck-type strain relief for maximum cable retention, and rubber boot kink protection for long cable life. Cables employ 24 AWG Oxygen-Free Copper (OFC) conductors for enhanced signal clarity and 90% OFC spiral shields for a higher signal to noise ratio. TRS cables are jacketed in the distinctive Beatport blue while RCA-type cables are white.

The Beatport DJ Series USB 2.0 Hubs are used to connect multiple devices such as external hard drives and DJ controllers to a single computer USB port. They are powered via USB and are compact enough to work and travel with a DJ rig. This USB 2.0 four-port Hub provides backward compatibility with all USB 1.1 interfaces and meets USB 2.0 specifications for data transfer rates up to 480 Mbps.

Richard Ngo-Tran, Director of Business Development at Beatport, commented on the new Hosa Technology - Beatport partnership, "Beatport has built a brand that nurtures and cultivates the DJ/producer culture and, so, we're always looking for opportunities to advance this dynamic movement. By partnering with an industry-leading brand like Hosa, we're able to further extend our reach to the DJ community."

Jonathan Pusey, Hosa Technology's Vice President of Sales and Marketing, shares Ngo-Tran's enthusiasm. "During the past 3-5 years, the DJ segment has been the fastest and most stable growth category in all of MI," notes Pusey. "Beatport currently services 2.2 million DJs, 15,000 record labels, and has access to more than a billion fans. With these types of numbers and the growing acceptance of the performing DJ, we believe the time is ripe to further our involvement in this segment of the music market. With our new Hosa - Beatport partnership and the resulting Beatport DJ Series product line, I'm confident we can make a significant contribution to the DJ community by providing superior connectivity products that properly address the unique requirements of this market segment."

The new Beatport DJ Series product line is available to ship now. MSRP pricing ranges from $14.95 for the BUF-203 Hi-Speed USB Cable to $44.95 for the BRR-010X2 Stereo Interconnect.